The starting point
What needed to change
Clients needed websites, branding and digital tools that suited their work, including policy-document workflows for healthcare practices.
Client sectors
- Restaurants
- Large businesses
- Editorial and magazine publishing
- Hospitality
- Charities
- NHS GP practices
- Dental practices
- Vaping
- Exhibitions and shows
Practical delivery
What I did
I led projects from the first discussion through design, development and launch, working with a studio team and independent specialists. I reviewed the work with clients as their requirements changed.
- I advised businesses on rebrands, growth plans and the operational changes needed to support expansion.
- I gathered requirements and introduced CRM and policy document systems into clients’ working practices.
- I delivered websites, e-commerce and branding for clients including Asda Opticians, Kingfisher and the NHS, and tendered for public-sector work.
- I coordinated studio and remote teams through Basecamp, client meetings and reviews as requirements changed.
Systems and document control
NHS GP and dental practices
I worked with NHS GP and dental practices on systems improvements, policy document systems and CRM implementation.
Outreach and marketing
The Oxygen Centre, Nottingham
I supported the Centre with outreach, marketing plans and design through Depixion.
The outcome
What the work delivered
Delivered websites, e-commerce, branding and healthcare document workflows, with client requirements carried through design, development and launch.
Applied today
What matters in practice
A useful tool starts with clear requirements from the people using it. Those requirements need to carry through design, development, testing and handover, with decisions reviewed as the work develops.
Evidence and context
About this account
Delivered through Depixion before OneCare Digital. Company and subsequent freelance dates are recorded in the background to this work.