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Research & Business Planning

Examine the decision before you commit.

A new service or software purchase needs more than enthusiasm behind it. I investigate one defined business question, compare the options and make costs, assumptions and evidence gaps clear, so you can decide where to commit time and money.

A useful starting point

Does this sound like your business?

I can use the first conversation to check where the issue sits and what would help.

  • You want to explore demand for a service or a local market.
  • A proposed purchase needs a clearer business case.
  • You need to gather requirements before starting a project.

The agreed output

What you receive

One defined question, a discovery workshop, focused research and recommendations.

  • An agreed research question and the decisions it needs to support.
  • A summary of relevant findings with sources and limitations.
  • An options assessment with explicit assumptions.
  • Recommendations and a discussion of the next steps.
Illustrative scene of a homecare office coordinator following up an enquiry by phone and taking notes beside a laptop.

The work

From the current process to a practical next step.

  1. Frame the question

    Agree the decision, the information you already have and the gaps to investigate.

  2. Gather evidence

    Review the agreed sources and speak to the people involved, within the scope.

  3. Compare the options

    Explain the findings, assumptions and limits, then discuss your choices.

Scope and responsibilities

Research supports a business decision and cannot guarantee demand or commercial returns. Large surveys, paid datasets and specialist research require separate agreement.

Work in practice

See the work and results.

Related work from previous roles, with its results and context.

Heritage Healthcare

I configured recruitment workspaces and supported staff with demonstrations and guidance. The platform was adopted by 16 of 20 franchises in the rollout.

Read case study

Practical answers

A few practical questions

Can you help with a business case?

Yes. I can define the question, compare options and set out costs, assumptions and the intended benefits. The scope depends on the decision you need to make.

Will I see the research sources?

Yes. The findings identify their sources and explain material gaps or assumptions so you can assess the recommendations.

A sensible place to begin

What’s getting in the way of your business?

Tell me where the work is getting stuck. We’ll discuss what needs attention and whether there is a useful next step.

  • What is happening in your business
  • Where it is getting stuck
  • Whether I can help
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